BRANDING DESIGN
Little Nest Press
Giving them the wings to soar.
PROJECT TYPE
Brand Story, Brand Identity
ROLE
Typeface Design, Research, Visual Design, Vineyard Branding design
TOOLS
Adobe Illustrator, Adobe Photoshop, Figma
DELIVERABLES
Brand Story, Brand Identity, Mockups, Final Presentation
EXTERNAL DELIVERABLES
Brand Standards
THIS WAS MADE FOR EDUCATIONAL PURPOSES
BRIEF
Design a sustainable children’s book subscription that supports readers with learning differences. Little Nest Press delivers curated books through an engaging online experience, offering customizable subscriptions that grow with each child while minimizing clutter through reusable and returnable packaging.
ORIGIN
The creator of the brand is Amanda, a married mother of 3 children, Christopher (15), Amelia (9), and Samuel (3). They all live in the suburbs of Boston, MA. Amanda grew up loving reading and spent many of her early years in her local library. She wanted her children to grow up with the same love of reading. Their lives are busier than the slow pace Amanda grew up with. Her children have sports, music lessons, homework, and other extracurricular activities. Leaving little time for trips to the library.
She wanted a way to bring the library to her home, giving her the option to for a tailor-made library for her diverse needs. Christopher has excelled in reading, while Amelia has struggled to keep up with the kids her age. She was diagnosed with dyslexia only a year prior, and it has significantly impacted her confidence. Amanda wanted a way to create an at-home library that could fit the needs of all of her children. Living in the suburbs of Boston also does not allow for much excess space for their family of 5 in their home.
BRAND
Little Nest Press was created to make reading feel accessible, joyful, and personal for every child. Designed for families navigating different reading abilities, the subscription brings a thoughtfully curated library into the home, one that adapts as children grow, learn, and change.
Rooted in warmth and inclusivity, Little Nest Press supports children with reading differences, including dyslexia, through flexible schedules and tailored book selections. With sustainability at its core, the brand emphasizes reusable packaging, simple systems, and meaningful stories, creating a nurturing space where imagination can grow, confidence can build, and a lifelong love of reading can take root.
OUTCOMES + TAKEAWAYS
This project strengthened my ability to design with empathy, tailoring even the smallest brand details to the needs of the user. I learned how accessibility-driven features, such as a website toggle that switches between a serif and dyslexia-friendly typeface, can meaningfully improve the user experience. Designing every touchpoint, from ordering online to opening the box, challenged me to think holistically and solve a range of design problems with intention.